Pengaruh Terpaan dan Kualitas Informasi Akun Instagram @lrtjkt Terhadap Minat Beli Jasa

The use of social media in public transportation services such as the LRT is one part supporting implementation a smart city Jakarta which supported by sufficient information and technology. actively uses on @lrtjkt instagram account form encouraging system Jakarta. purpose this research was to see whether there an influence exposure (X1) quality (X2) buying interest (Y) services. This SOR (Stimulus-Organism-Response) theory with qualitative menthod positivism paradigm. data collection techique carried out using questionnaire method several statements were then filled all respondents. respondents followers calculated Slovin formula so that total sample 400 will fill selected quota sampling technique. results study show have positive 43.2% remaining 56.8% influenced other factors outside research. In F-test, f-value 152.867 > f-table 3.018 Sig. value 0.000 < 0.05. While T-test, t-value 11.050 t-table 1.966 0.05 5.640 Based these tests, it can be concluded overall hypothesis stated Ho rejected Ha accepted.